About the research

Although there is a lot of information here, it is important that you read it as it explains what will happen in this study and what will happen to any data that you provide through your answers.    

Study title: Alcohol brand preferences and nighlife venue attendance

You are being invited to take part in a short 5 minute survey. Before you decide to take part it is important that you understand why the research is being done and what it involves. Please take time to read the following information and discuss it with others if necessary. Please ask (contact details below) if there is anything that is not clear or if you would like more information. Take time to decide if you want to take part or not.    

What is the purpose of the study? 

This study investigates people’s favourite alcohol brands and what Liverpool-based nightlife venues they attend. It forms part of a research project funded by the Economic and Social Research Council which aims to improve our understanding of the nature of alcohol brand and venue marketing, and how it influences alcohol use and experiences of the night time environment, with the aim of making venues healthier, safer, and more inclusive.

Why have I been invited to take part?

You have not been specifically targeted to take part in this study. Anyone can take part as long as they live in the UK and are aged over 18 years old. We have advertised this study through social media, and some people may have shared the link with other people that they know.    

Do I have to take part? 

No, participation is voluntary. It is up to you to decide whether to take part or not. By filling in the questionnaire you provide your consent to take part in the study. You are still free to withdraw at any time up until the questionnaires are submitted on the final page by closing your browser.    

What will happen to me if I take part? 

You will be asked to complete a short questionnaire which asks what alcohol brands you consume, which pubs, bars and clubs in Liverpool you attend and whether you engage with brand and venue social media pages. This information will help us decide what brands and venues to focus upon in future research studies (e.g. analysis of marketing, group discussions with consumers, interviews with marketers).

Are there any risks involved? 

There are no intended risks for you in taking part in this study.    

Are there any benefits involved in taking part in this research?   Although not a personal benefit, taking part in this research will help us to understand people’s alcohol brand and venue preferences. This information will help us decide what brands and venues to focus upon in future research studies. 

Will my taking part in the study be kept confidential?  Yes. Please remember that this is a confidential survey, and no one apart from the research team will see your answers. We have extensive experience in undertaking research and know how important anonymity and confidentiality is.

You will not be asked to provide a name and so the information you provide is anonymous and cannot be associated with you. You will not be identifiable in any ensuing reports or publications.     

What will happen to the data I provide in this study? 

The information you provide as part of this study is the research study data. Research study data from which you can be identified is known as personal data.     

Liverpool John Moores University process personal data as part of their research and teaching activities in accordance with the lawful basis of ‘public task’, and in accordance with the purpose of Universities to “advancing education, learning and research for the public benefit".     

In this study we do not collect any data from which you can be personally identified.     

None of the research data will be transferred outside of the European Economic Area. 

 A summary of how your data will be used can be found below: 

- How will my data be collected? 
 Data is collected through the answers you give to the questions in this online  survey.

- How will my data be stored?
 Your answers are submitted to a secure server. When the research has ended, the lead investigator will download the data onto a University computer for analysis. 

- How long will my data be stored for?
 We will store the data confidentially for as long as it is necessary to verify and defend, when required, the processes and outcomes of research. We expect that this will be for a period of 5 years. After this period data files will be deleted. No paper copies of data will be produced

 - What measures are in place to protect the security of my data?
 All data is stored on a password protected computer on a secure University network. 

- Will my data be archived for use in other research projects in the future?
 No, your data will only be used for the research project described above

 What will happen to the findings of the research project? 

The data will help us select brands and venues for further study. Data will not be published.

Has this study been approved by an ethics committee? 

This is an opinion survey and the University Ethics Committee do not require ethical approval for this type of study.   

Who to contact with questions about this study? 

If you have any questions about this study please contact the study lead, Dr Amanda Marie Atkinson (a.m.atkinson@ljmu.ac.uk). Amanda is based at the Public Health Institute at Liverpool John Moores University (LJMU).    

 Data protection notice 

The data controller for this study will be Liverpool John Moores University (LJMU). The LJMU Data Protection Office provides oversight of LJMU activities involving the processing of data, and can be contacted at secretariat@ljmu.ac.uk. This means that we are responsible for looking after your information and using it properly. LJMU’s Data Protection Officer can also be contacted at secretariat@ljmu.ac.uk. The University will process your personal data for the purpose of research.  Research is a task that we perform in the public interest.    

Your rights to access, change or move your information are limited, as we need to manage your information in specific ways in order for the research to be reliable and accurate. If you withdraw from the study, we will keep the information about you that we have already obtained.     

You can find out more about how we use your information by contacting secretariat@ljmu.ac.uk.  If you are concerned about how your data is being processed, please contact LJMU in the first instance at secretariat@ljmu.ac.uk.

If you remain unsatisfied, you may wish to contact the Information Commissioner’s Office (ICO). Contact details, and details of data subject rights, are available on the ICO website at: https://ico.org.uk/for-organisations/data-protection-reform/overview-of-the-gdpr/individuals-rights/       

I have read this information and I am happy to participate. I understand that by completing and submitting this questionnaire I am consenting to be part of the research study and for my data to be used as described.